Robert Cialdini - Bio, Books, Key Information & More

Robert Cialdini

Dr. Robert Cialdini is the bestselling author of many books, including "Influence: The Psychology of Persuasion," which has sold more than 3 million copies since its publication in 1984. His most recent book is "Pre-Suasion," published in 2016. Dr. Cialdini is currently Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

Robert Cialdini Key Information:

Date of birth

April 27, 1945

Place of birth

Milwaukee, Wisconsin



University attended - undergrad

University of Wisconsin

University attended - post-grad

University of North Carolina

University attended - post-grad

Columbia University

Degree attained

Ph.D. in Social Psychology

Current occupation

Professor Emeritus of Psychology and Marketing at Arizona State University, author, speaker


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What are Robert Cialdini's Six Principles of Persuasion?

Dr. Cialdini has studied the science behind persuasion and has identified 6 shortcuts that drive decision making. When employed ethically these shortcuts can increase the chances that someone will be persuaded. They are as follows:

  • Reciprocity - People feel obliged to give back when they've received something first.
  • Scarcity - When something becomes scarce, people want it more.
  • Authority - People listen to credible experts.
  • Consistency - People tend to be consistent with past actions.
  • Liking - People like to say "yes" to people they like.
  • Consensus - When they feel uncertain, people look to the actions of others.

What are Robert Cialdini's POP workshops?

Dr. Robert Cialdini's POP (Principles of Persuasion) workshops are designed to help people in business ethically use the 6 Principles of Persuasion to move people to say "yes" to all kinds of requests. The upcoming POP workshop for the public is sold out, but you can be put on a wait list for information for the next workshop. The POP workshops can also be tailored to be presented in-house for corporations.

The two-day POP workshops cost $1,550.00 for early registration, $1,800.00 for regular registration, and $2,100.00 for late registration. This includes breakfast and lunch, but not hotel accommodations or other meals.

Influence: The Psychology of Persuasion
Robert Cialdini's Books:
  • "Influence: The Psychology of Persuasion."
  • "Influence: Science and Practice."
  • "Yes! 50 Scientifically Proven Ways to Be Persuasive" (co-author).
  • "The Small BIG: Small Changes that Spark Big Influence" (co-author).
  • "Pre-Suasion: A Revolutionary Way to Influence and Persuade."

What is Robert Cialdini's CMCT training and certification?

A CMCT (Cialdini Method Certified Trainer) is an experienced professional who's been intensively trained in and can teach and lead the Principals of Persuasion workshops. Prior to applying to become a CMCT a trainer must have attended either a corporate or public POP workshop. The CMCT training consists of a 4-day intensive workshop led by Dr. Cialdini and the Influence at Work Director of Training, Dr. Gregory Neidert.

The course is held once a year in January in Tempe, Arizona. Acceptance into the course is highly selective, as the class allows a maximum of 6 students. You can take a CMCT Readiness Assessment at Successful completion of the CMCT course includes doing well in teaching presentations and passing a written exam.

What are Robert Cialdini's Moment Maker workshops?

The Moment Maker workshops teach the principles of Pre-Suasion, which is a method that makes your audience more receptive to your message prior to receiving it. The one-day workshops condense the teachings behind "Pre-Suasion" into a useful framework that's easy to apply. The upcoming Moment Maker workshop is sold out, but you can be put on a waiting list to get details for the next one.

What can I find in Robert Cialdini's blog?

The blog at the Influence at Work website includes posts on the psychology of influence written by Dr. Cialdini and other members of the Influence at Work staff. The blog also features a series of video interviews Robert Cialdini has conducted with academics and scientists in Behavioral Science who've taken academic work and written about it for the benefit of a wide, non-academic audience.

Subjects of the video interviews, called "Cialdini Asks," have included Amy Cuddy, bestselling author of "Presence: Bringing Your Boldest Self to Your Biggest Challenges," and Richard Thaler, Economist and Professor, author of a number of books on behavioral economics including "Nudge" and "Misbehaving."