Backlinko - Blog, News, Key Information & More


Backlinko is an SEO training company and blog owned and operated by recognized SEO expert Brian Dean. The Backlinko blog is a well-regarded resource for actionable advice about how website owners can get more organic traffic, and reaches over 100,000 people per month. Backlinko has been featured in "Forbes," "Inc.," and "Entrepreneur."

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Backlinko Key Information:


Brian Dean

Year founded



Cheyenne, Wyoming

Number of employees



1603 Capitol Ave, Ste 310 A266, Cheyenne, WY 82001 US


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Recent News About Backlinko:


What information can I find in the Backlinko blog?

Tons of well-researched, actionable SEO advice in mainly long-form posts. Brian Dean founded Backlinko to share the knowledge he gained creating a successful financial sector website, and he continues to write about deep-dive studies he conducts into current SEO topics such as voice search, content marketing, and more.

Learn more about Backlinko.

What is the Backlinko "Skyscraper Technique"?

The "Skyscraper Technique" is a way to create content that will get the greatest number of backlinks. Brian Dean breaks it down into three deceptively simple components:

  1. Find linkworthy content / linkable assets.
  2. Create something better.
  3. Reach out to the right people & let them know.

In summary, you find content that already has gathered a lot of backlinks, write something on the same topic but make it better (more thorough / better researched / longer), then reach via email to people who have already linked to posts or articles on that topic. It's called the "Skyscraper Technique" because nobody ever wonders what the 8th tallest skyscraper is - they care about the tallest, period.

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Where do I find Backlinko's list of 200 ranking factors?

At the end of December, 2018 Backlinko published a post listing in detail Google's 200 ranking factors. Brian Dean arranged the list into 9 main categories:

  • Domain Factors.
  • Page-Level Factors.
  • Site-Level Factors.
  • Backlink Factors.
  • User Interaction.
  • Special Google Algorithm Rules.
  • Brand Signals.
  • On-Site Webspam Factors.
  • Off-Site Webspam Factors.

It's an exhaustive list providing information that ranges from proven to purely speculative, but it's required reading for anyone interested in using SEO to grow traffic to their site.

Find out more about Backlinko.